PeachLink: Your Link to Atlanta

PeachLink is a forward-thinking transportation system designed for Atlanta, blending the best features of light rails and trams into a versatile, eco-friendly, and highly accessible solution. It aims to offer dependable transportation, enabling the freedom to explore Atlanta while making meaningful connections, one stop at a time.

Project Summary

Currently, Atlanta’s only form of public transit is the Metropolitan Atlanta Rapid Transit Authority (MARTA). One branch, the Atlanta Streetcar, serves part of the downtown area, but it experiences low ridership due to its limited speed, cost, and coverage.

With Atlanta’s population projected to grow by over 1.8 million by 2050, traffic congestion, limited parking, and insufficient transit will only worsen: How might we design a scalable transit system that connects communities and prepares Atlanta for future growth?

Goal

To create a comprehensive transit system serving Midtown and Downtown Atlanta, considering not just the interior and exterior design of the vehicle, but also its routing, scheduling, long-term maintenance, and overall rider experience. zthe system should offer relisable, well-balanced mode of transportation that connects communities with ease, frequency, and adaptability to the city’s evolving needs

Design Research

Rapid Prototyping

High-fidelity Prototyping

Design Research

Rapid Prototyping

High-fidelity Prototyping

WildQuest is an interactive wildlife adventure at Borealis Park, a reimagined zoo experience, that empowers kids and teens to explore on their own terms. At its core is SnapPaw, a screen-free RFID-enabled slap bracelet that transforms a zoo visit into a personal journey of discovery.

Designed to spark curiosity and foster independent exploration, SnapPaw reveals hidden interaction points, animated animal encounters, and collectible badges through movement and play.

Durable, intuitive, and made with ages 3-13 in mind, SnapPaw helps young guests connect with wildlife and write their WildQuest, one paw-print at a time.

Process and Exploration

Sarah Thongsouk

Elle Pylate

Maria Paula Hernandez

Abigail Thompson

Team

Duration

10 weeks

Tools

Figma

AI integration

Skills

Design Research

Rapid Prototyping

UX Design

Systems thinking

Service Design

Design Research

Rapid Prototyping

High-fidelity Prototyping

Design Research

Rapid Prototyping

High-fidelity Prototyping

Design Research

Rapid Prototyping

High-fidelity Prototyping

Design Research

Rapid Prototyping

High-fidelity Prototyping